The Journey So Far
brat.solutions began as a fun, interactive counter for tracking "squishes" globally and locally. The brand was playful, casual, and simple, focusing on creating moments of connection through simple interactions.
Now, we're exploring how to evolve this concept into something more robust and versatile.
Potential Brand Directions
This direction maintains the playful essence of the original brand but evolves it into a more sophisticated community engagement platform. We keep the heart of what made brat.solutions special while expanding its capabilities.
Brand Mood Boards
Visual direction exploration for the brand evolution
Maintains the original pink as a connection to the brand's roots, but introduces purple and indigo for a more mature, expansive feel.
Heading: Inter
Clean, modern sans-serif with friendly roundness
Body: Inter
Consistent, highly readable across devices
Monospace: JetBrains Mono
For metrics, counts, and technical elements
Primary Action
Secondary Action
Highlight Elements
Content Containers
Soft gradients, abstract shapes, and simple iconography. Photography should be diverse, warm, and community-focused.
Logo Concepts
Exploring visual identities for each brand direction
This direction maintains the playful essence of the original brand but evolves it into a more sophisticated community engagement platform. The logo concepts retain the heart motif while adding elements that represent expanded capabilities.
Next Steps
Based on the exploration of these brand directions, we recommend selecting a preferred direction to refine further. Once a direction is chosen, we can develop a comprehensive brand system including detailed guidelines, component libraries, and application examples.